Okay, and who are you here to see? Uh, Snoop Dogg? Says here "Snoop D-O-G-G" Oh, yeah. Uh, I have an appointment today It's probably under "Lil Dicky", actually. “Earth” celebrates a new breed of positivity that intertwines humor with altruism and compels us to remember that sarcasm is not the only form of self-expression.Hello, how can I help you? Hi, my name's Dave Burd. Lil Dicky is not attempting to guilt you with eleventh hour urgency- "Earth” is no ASPCA x Sarah McLachlan collab. Instead of relying on gravitas and songwriting it leverages celebrity. People critiquing the musical merits of “Earth” are missing the point- the entire objective of the star power, visuals, and silly lyrics is to go viral so it can raise money. “Earth” is a modern-day “We Are the World” that uses a successful formula and applies a modern twist.
#Lil dicky professional rapper animator movie
“Earth” looks like a kids movie because (despite a few R-rated lyrics) it ultimately taps into a childlike integrity. In the video, a loincloth-ed Lil Dicky takes you on a global tour while famous pop stars sing lines, disguised as animals. The choice to go 3-D in “Earth” is the right one based on the tone and the content of the song. Unlike the Pixar-esque style of animation in “Earth,” “Professional Rapper” uses a 2-D style reminiscent of a for-adult-viewers cartoon. “Professional Rapper” features Snoop Dogg and has 142 million views. “Earth” is not Lil Dicky’s first foray into animation. The behind the scenes footage adds layers to the video and makes it more than just a visual iteration of the song. We get to see Lil Dicky negotiate with a nightclub bouncer and a suit at a Lamborghini dealership. “Save Dat Money” has 119 million views and follows Lil Dicky as he trawls Beverly Hills for a mansion owner willing to let him shoot in-residence for fifteen minutes. He goes high-concept and uses the medium to create a spectacle that elevates the song above pablum. Lil Dicky has always excelled in the music video arena. But the video is what gives “Earth” its viral power. The cameos make it engaging and the lyrics are on brand- sophomoric Lil Dicky at his best. Lil Dicky’s willingness to go off script is as commendable as his conscientiousness. It was only after he researched climate change that the song evolved into something designed to do more than simply amuse. In an interview with Zane Lowe, Lil Dicky commented that “Earth” didn’t begin as a cause related song. Given that Lil Dicky has made his name doing satire and parody, “Earth” is a serious departure from his comfort zone. Lil Dicky is a master of spoof and frivolity with songs like “Lemme Freak” and “Classic Male Pregame.” His subject matter is typically lighthearted and crass, but relatable and undeniably clever. It’s especially endearing to see an artist like Lil Dicky venture into sincere territory. “Earth” expresses an innocence and clear-eyed-ness that provides encouraging proof that there is demand for non-sardonic, non-tongue in cheek content. By no means am I the first one to make this diagnosis, but it deserves to be repeated: insincerity is poisonous. It’s unabashed in its desire to inspire good and simply be enjoyable and entertaining. “Earth” is adorable without the self-deprecating ‘how dumb am I for liking this cute thing?’ preface that serves as a preemptive defense for most good-clean-fun type-content. Lil Dicky - Michael Loccisano/Getty Images He wants you to care- that’s the entire premise of “Earth.” He wants you to eschew the popular aloof disposition and replace it with something extremely rare: sincerity and action. If you feel indifferent to whether or not you will personally wake up tomorrow, then you will certainly be indifferent to whether or not carbon emissions are reduced in the next twenty years. The ironic mentality- and its pervasiveness- is pernicious because it validates resignation and endorses an indifferent attitude toward ugly and difficult challenges of all scales. It’s not necessarily cruel (maybe self-mocking or self-loathing), but it comes from a place of derision and is almost always ironic.
In not giving into self-hating internet humor, “Earth” takes the huge risk of saying something meaningful. In a world where shitposting is an actual thing, “Earth” is subversive. “Earth” is unselfconsciously feel-good while internet humor is deeply sarcastic, often absurdist, and heavy-handedly nihilistic.
“Earth” was trending at #1 on YouTube and has amassed 44 million views because it adopts a positive spin on typically mean internet humor.
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